Generally, SMS (text) marketing, also known as text messaging marketing or just text marketing, involves an opt-in stage. This is where users send a text to an automated system in order to have updates, discount codes, and other news sent directly to their phone. When the customer sends the initial message, an SMS marketing software solution stores the customer’s phone number in a database. The software then generally sends a confirmation text. The number is then retrieved and used whenever relevant marketing information can be shared. Clients retain the right to opt out of further messages at any time.
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